Rachel Kavanagh

Rachel Kavanagh is the Chief Marketing Officer at Siren, the AI-driven investigation platform used by law enforcement, national security and commercial organisations to accelerate complex investigations through advanced data analytics and automation. She holds an MBA from ESADE Barcelona, one of Europe’s top Business Schools, and a BSc in Computer Science from University of Limerick. Rachel began her career in Telecoms and Financial Services consulting with clients across Europe and has lived and worked in Zurich, London, Dublin and most recently Galway. She also holds a Six Sigma Black Belt from GE Capital where she managed large technology initiatives. Rachel was part of Marketo’s high-growth journey from disruptive startup to ultimate acquisition for $4.75 billion by Adobe. At Marketo she led top B2B brands and enterprise customers through digital transformation and marketing automation initiatives. Today, she combines a unique blend of technology experience and commercial creativity in her role and brings startup agility and enterprise scale to her leadership at Siren. As CMO, Rachel is creatively building a brand and ecosystem to compete globally with competitors such as Palantir, simplifying complex product messaging, employing impact driven storytelling, optimising inbound sales and driving high growth.