Alice is Chief Executive Designate at Tourism Ireland, with leadership responsibility for marketing the island of Ireland to overseas visitors. Collaborating with industry and government partners, Alice and the Tourism Ireland team are proud to support and grow the contribution overseas tourism makes to economies and communities island-wide. Previously, Alice spent 19 years leading large scale commercial organisations at Google. As Managing Director, UK & Ireland Customer Solutions, she helped hundreds of thousands of businesses to digitise and succeed online. During a period based in London, Alice led Google’s own consumer marketing, growing iconic brands like Google Chrome, Maps and Gmail to market leading positions. Alice is passionate about tourism, and has not let a year of her life go by without holidaying around the island of Ireland. From 2018 to 2023, she served on the Board of Fáilte Ireland with oversight of investments to strengthen tourism offerings and support industry through the Covid period. She is honoured to serve as Chief Executive Designate with Tourism Ireland as of September 2023.